Nip Impressions | Pulp & Paper Industry News, Analysis & Insights

Tue, Jun 9, 2026 07:42
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The Pulp and Paper Industry--a poem

This week's question:

We are going to give you a break this coming week.

(note: all respondents are confidential; the software is programmed in such a way that neither we nor anyone else can determine who responded)

Last week we asked: "How difficult is it for you to explain the pulp and paper industry to your non-pulp and paper friends?"

0% said "I have been met with hostility"

16% said "Very Difficult"

16% said "Difficult"

68% said "Easy"

Our follow on question was to determine the location of respondents' companies:

75% North America

12% Asia

12% Oceania

Other comments:

Simple for a quick overview. A few teasers as to the technical intricacies almost always yield shock, awe, and "I didn't know that!"

A general view that paper is a "necessary evil" ... instead of a "beneficial essential".

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