MENTOR, Ohio (News release) -- Avery Dennison ® Graphics Solutions today released a new Professional-grade cast film addition to its suite of digitally printable films. The new MPI 1903 Cast Wrapping Film is a high-gloss, multi-purpose film that delivers strong performance at an affordable price point.

MPI 1903 offers:

• effortless application with Easy Apply ™ RS technology, which allows the film to be repositionable, and makes a smooth and bubble-free installation faster and easier, no matter the skill level of the installer

• excellent print performance across all major digital platforms

• strong 7-year unprinted durability

• application well-suited for commercial vehicle and truck branding, full or partial vehicle wraps, smooth interior walls, outdoor signage, point-of-purchase and tradeshow displays

• pairs well with Avery Dennison DOL Z Series of protective digital overlaminates

With the introduction of MPI 1903, Avery Dennison now offers a comprehensive portfolio of digitally printable films, giving customers tiered options of Best-in-class, Professional-grade and Performance-engineered. This gives shops and installers a wide range of performance and price point options - helping them recommend the right product for their customers' needs.

Tiered options now include:

Best-in-class: MPI 1105 SuperCast Film MPI 1105, the best-selling film from Avery Dennison, is available with Easy Apply™ , Easy Apply ™ RS and StaFlat ™ application technologies. With lower release and excellent 3-D conformability, MPI 1105 ensures superior ease of installation. This best-in-class film has a 7-year unprinted durability, excellent print quality, and offers long-term removability.

MPI 1105 works excellently for commercial vehicle and truck branding, full or partial vehicle wraps, smooth interior walls, outdoor signage, point-of-purchase, tradeshow displays and marine applications. Pair MPI 1105 with the Avery Dennison DOL Max Series Overlaminates to get the best for protection against the toughest environmental elements.

Professional-grade: MPI 1903 Cast Film MPI 1903, the newest cast film from Avery Dennison, pairs performance with affordability. Engineered as a multi-purpose cast film, MPI 1903 is available with Easy Apply™ RS Technology, ensuring a smooth, bubble-free, and repositionable installation. The film delivers great 3-D conformability and 7-year unprinted durability at an accessible price point.

MPI 1903 is ideal for commercial vehicle and truck branding, full or partial vehicle wraps, smooth interior walls, outdoor signage, point-of-purchase and tradeshow displays.

The Company recommends pairing their DOL Z Series of overlaminates with MPI 1903 for optimal value.

Performance-engineered: MPI 2105 Calendered Film MPI 2105, a high-performance calendered film, is available with Easy Apply ™ and Easy Apply ™ RS application technology. MPI 2105 provides an affordable option with 6-year unprinted durability and long-term removability.

Specifically designed for flat applications and simple curves, MPI 2105 is ideal for vehicles and truck branding, interior walls, and brand signage.

Pair the DOL 2000 Series of Avery Dennison digital overlaminates with MPI 2105.

"At Avery Dennison, we're committed to providing state-of-the-art solutions for the entire breadth of film installation projects," said Seth Bullock, Product Manager, Branding for Avery Dennison Graphics Solutions. "The addition of MPI 1903 expands our digitally printable portfolio so that we can now service customers at whatever performance and budget level they require."

Find more information about MPI 1903 at graphics.averydennison.com/mpi1903. Join the conversation on Avery Dennison Graphics Solutions' social channels, including Facebook and Instagram.