Benson Group completes re-branding as Graphic Packaging
Tuesday, June 16, 2015 11:30 am
Graphic Packaging International announced that after a great deal of preparation across three UK sites, Benson Group has completed re-branding as Graphic Packaging.
The Graphic Packaging International identity has now been rolled out across all former Benson Group assets.
The Benson Group website, now re-branded as Graphic Packaging Europe and featuring information about the food and beverage packaging produced across the eleven European sites.
Dr Helene Roberts, Marketing, Design & Innovation Director Europe, commented, "Today is much more than just re-branding the Benson name. The whole group is now totally unified within the Graphic Packaging International brand, and we're already seeing the benefits of being part of such a forward thinking global organization; the investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future."
The third Graphic Packaging International Global Innovation Centre - a cutting edge center for packaging design and innovation - will open in Bardon, England, in July.
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