Stora Enso is growing its portfolio of premium packaging materials with the launch of Ensovelvet, a new uncoated solid bleached sulfate (SBS) board with velvet-like smoothness on both sides. It is developed for luxury applications such as cosmetics, perfumes, and other premium consumer goods.

Designed to meet demand for natural and renewable solutions in luxury packaging, Ensovelvet offers a unique combination of a natural uncoated surface, excellent stiffness, and reliable folding performance. This bright, premium SBS board provides an enhanced sensory experience while ensuring excellent printability. It is especially well-suited for cosmetics packaging, perfumes, and other high-end applications where touch and appearance are equally important.

Ensovelvet complements Stora Enso's flagship Ensocoat board, together forming a complete SBS carton range for brand owners and converters seeking versatility across coated and uncoated applications. Both boards are recyclable, supporting the shift towards circular packaging solutions. The absence of coating in Ensovelvet also means fewer materials are needed in production, resulting in a reduced carbon footprint while maintaining the premium performance expected from premium packaging materials.

The launch responds to brand owners who prefer premium boards that combine luxury appeal with sustainability. Ensovelvet provides distinction by enabling high-end cosmetic packaging that resonates with preferences for minimalism and natural textures.

Tomas Larsson, Head of Product Line FBB, SBS, Liner, and Book Paper said: "Luxury packaging is about more than protection. It's about creating an impression. Ensovelvet gives brand owners a material with a distinctive, natural surface that helps their products stand out in a crowded marketplace. By adding it alongside Ensocoat, we now offer a complete SBS range that meets today's design trends and tomorrow's performance demands."

Ensovelvet is available from 240 g/m2 to 320 g/m2 and will be presented to visitors at LuxePack Monaco, 29 September - 1 October 2025.