Fredrik Tärneberg, currently a senior business developer at Södra, will become the new investment manager for Södra's investment company, Södra Ädla, starting on May 1. Södra Ädla invests in startups whose business ideas support the development and profitability of forest farms through innovations and new ways of working.
- After a broad recruitment process, where we interviewed both internal and external applicants, we are pleased to welcome Fredrik to the role of Investment Manager for Södra Ädla. His experience from Södra combined with his entrepreneurial drive will be important in the work of investing in innovations that benefit Södra members. I am convinced that he is the right person for the assignment and that he will contribute to strengthening Södra's position as a leading innovator in forestry, says Andreas Hörnfeldt, Head of New Business at Södra.
Fredrik Tärneberg, who is the new investment manager for Södra Ädla since May 1, most recently comes from the role of senior business developer for innovative products at Södra. During his 15 years at Södra, Fredrik has gained broad experience in business development, entrepreneurship and a good understanding of the forest and its opportunities. His experience of collaborating with startups and developing new business opportunities makes him well suited to lead Södra Ädla's investment activities for the forestry of the future.
- I am proud and enthusiastic about the role as investment manager for Södra Ädla and really look forward to identifying and investing in exciting startups and companies. Södra Ädla has an important task to create new values for members of Södra and contribute to the sustainable development of forestry. Being part of Södra Ädla's continued journey feels incredibly inspiring, says Fredrik Tärneberg, investment manager for Södra Ädla.
Do you have an exciting innovation or business idea? Please contact Fredrik at fredrik.tarneberg@sodra.com and tell us more!
About Södra Ädla
Södra Ädla invests in startups whose business ideas support the development and profitability of the forest farm. The vision is to be an attractive investor that contributes to building value in our portfolio companies. Södra Ädla is looking for a wide range of different companies, but which have in common that they will contribute to innovation and development of forestry.
