Graphic Packaging International announced that after a great deal of preparation across three UK sites, Benson Group has completed re-branding as Graphic Packaging.

The Graphic Packaging International identity has now been rolled out across all former Benson Group assets.

The Benson Group website, now re-branded as Graphic Packaging Europe and featuring information about the food and beverage packaging produced across the eleven European sites.

Dr Helene Roberts, Marketing, Design & Innovation Director Europe, commented, "Today is much more than just re-branding the Benson name. The whole group is now totally unified within the Graphic Packaging International brand, and we're already seeing the benefits of being part of such a forward thinking global organization; the investment in our sites, the exchange of ideas and innovations between the US and Europe, and the opportunities they present mean that Graphic Packaging International has a very bright future."

The third Graphic Packaging International Global Innovation Centre - a cutting edge center for packaging design and innovation - will open in Bardon, England, in July.